Ek reel aurPlatform For Every Creator

Anyone 18 or older in India who meets the campaign brief. Your creator category places you in the right leaderboard group.

An approved reel earns Campaign Points, not automatic cash. Reel milestones, eligible referrals, and grand prizes can offer separate cash rewards. Completed payouts appear in your account.

A public Instagram reel posted after joining, submitted by link, and approved by a person against the brief. The same reel can be submitted only once.

It groups creators on public leaderboards. It never turns Campaign Points into money or promises cash.

Approved reels and accepted referrals use separate leaderboards. Only display name, creator category, and rank appear publicly.

The grand-prize pool is separate real money. It is distributed after the campaign closes, using the published final ranks and prize rules.

Founding Ambassadors may be considered for future campaign access and paid internship opportunities based on consistency, content quality, and available places. Selection is not automatic.